Avoid costly mistakes when moving your marketing budget online
A Free Webinar by Portent Interactive
Thursday, February 26, 2009, 1-2 PM Pacific, 4-5 PM Eastern Time
5 Ways to Move Your Offline Marketing Budget to the Internet
Transferring offline marketing dollars to online campaigns can generate savings and a higher ROI at the same time. But you need a plan. In this brief webinar, internet marketing guru Ian Lurie will point out five tactics for a successful transition:
- Managing expectations within your organization;
- Setting smart goals for your online campaign;
- Timing the transition for best results;
- Protecting your brand and message online and off; and
- Using web analytics to track results.
The webinar is free, and takes place Thursday, February 26, 2009, from 1-2 PM Pacific time.
To attend, register below:
About the presenter. Ian Lurie started his internet marketing company, Portent interactive in 1995. He’s the author of Conversation Marketing as well as a co-author of the soon-to-be released Web Marketing All-In-One for Dummies. Ian is also the author of Conversation Marketing, the blog and speaks regularly at conferences.
Ian and his team have created the first narrative analytics toolset, Pythia Analytics. His clients include Advertising Age, Attachmate, Autoweek and Princess Lodges.
TopSEOs recently selected Portent as one of the top 10 search engine optimization and search marketing firms of 2008.
