Search Engine Optimization
SEO Packages Available: We have several options for SEO, from full campaign management to one-time consulting and training. To learn more, Click here.
Most of your customers come from search engines. It doesn't matter whether you're selling $10 toys or $100,000 consulting packages: Folks who go online start at a search engine. 90% of those searchers click on a natural search result. Ignore search engine optimization, ignore them.
Portent Interactive's search engine optimization practice gets you top rankings by giving search engines what they want: Great organization; clean code; smart linking; easily-categorized content. We don't tout miracle cures or trickery.
Getting started is easy: Call us at 206.575.3740, or e-mail us One of our consultants can help you plan and launch a campaign within days.
Or, read on to learn more about our tools, methods and philosophy.
We helped Veoh.com beat YouTube and MetaCafe for the top 'online videos' spot on Google.
Then we helped them grab the #2 position for 'NCAA Football Highlights' in 4 weeks.
Ground-breaking SEO Tools
PythiaSEO, Portent's industry-leading search engine optimization toolset, lets us dig deeper, faster, into the problems that may prevent you from reaching the top position. Read more here.
We Do The Math
If you're a mathematics fan, you can also read up on RPI and CTP - Portent's unique formulae for quantifying search engine optimization potential. Click here.
We've developed a superior keyword optimization formula that estimates the number of clicks you can expect for a specific keyword combination at a given rank. No one but Portent Interactive can provide that level of SEO precision. And we use ethical, safe SEO practices that work for the long haul. Here's how it works:
Keywords and Semantic Space. First, we work with you to map out business objectives, as well as your audience and the questions they use to find you. That's your semantic space. Then we use that map to select the best 'niche' keywords - phrases under which you most want to be found and are least used by your competitors. Using your goals, our keyword list, and our unique keyword clickthru prediction formula, we can maximize the impact of your campaign and work for the best return on investment. Learn more about keyword mining.
"We've doubled our search engine traffic since we started our project, and increased the traffic from Google on words that don't contain a product or company name by 300%."
-Debra Brandt,
WRQ Software, Seattle
Optimize. Next, Portent's web development and design experts review your web site and make recommendations that will make your site as search engine friendly as possible. Learn more about on-page optimization, and how it impacts your search marketing campaign.
Site Content. We work to refine existing site content to best focus on your semantic space, without changing the content's readability or meaning. That may mean small changes to wording, or adding whole new pages. When we do add new pages and sections to your site, we aren't adding ugly text-only 'gateway' pages or orphaned 'bridge' pages - search engines ban gateway pages and often ignore bridge pages. Instead, we use your original content to create new, integrated content right in your site. This accomplishes three things:
- Your site includes real, readable content with high keyword relevance, that can be 'spidered' both from the site itself and from the new pages.
- Visitors to your site can find this content in the normal course of browsing your pages.
- When a visitor arrives at your site from a search engine, we know that they'll see content relevant to their search. This maximizes the chance that visitors will become prospects.
Register. We register your site with major search engines and directories, and make recommendations regarding any paid submissions we think might help you achieve your goal. Google doesn't require submission or registration, but Yahoo and several other hybrid search engine/directories have expedited and pay-to-submit services that are sometimes worth pursuing. Plus Google offers their Google Sitemaps service - Portent Interactive will regularly generate and submit your Google Sitemap. Click here to learn more.
"...hiring you was the best use of any marketing dollars to date!"
-Catherine Jaccodine,
Conde Nast Bridal Group
Measure and Adjust. As often as once a month, Portent reviews search engine traffic to your site and your search engine rankings, makes adjustments to your code and site content, and re-registers you as necessary. Read more about how we measure your search engine optimization campaign: Click here.
Text Links. Link popularity remains an important part of a successful search engine optimization campaign. We will help you attract the kinds of quality links that can improve your rankings. Learn the reasoning behind our SEO linking methodology: Click here.
Online PR. PR is a valuable search engine optimization tool. Done right, online press release distribution can get you to the top of news feeds and search engines. We help our clients submit optimized press releases to the major newswires.
Feeds. Trusted feeds and feeds to the many special purpose search tools such as Froogle and Google Sitemaps can help you get your organization or product in front of the right people. Our developers can automate this process for you, insuring your search listings stay fresh.
Proven Results
Our search engine optimization strategy gets results. Clients who hire us for a six-month campaign see a minimum 200% increase in search engine related traffic, with an average of close to 400%. Here's one Case Study.
Nice Guys Finish First
Portent's search engine optimization practice is strictly 'white hat'. We don't rely on tricky algorithmic gimmicks, invisible text or link farming. You don't have to take our word for it, though. Washington CEO Magazine says so, too.
Pricing Structures
We offer two ways to work with us on search engine optimization packages:
Campaigns. The best results come from a long-term commitment to search engine optimization. Six- or twelve-month campaigns give us a chance to learn your audience, work on your site and linking, and then return weekly (or even more often, when necsesary) to assess results and optimize. Pricing varies - contact us for a proposal.
Fixed Price. We also offer fixed-price SEO services for businesses on a budget, or businesses looking to get started in SEO. Click here for more information.
Portent Interactive is a member of TopSEOs, SEMPO and the SEO Consultants Directory.
