PPC Management

PPC advertising sounds great - bid more than the other folks, and get a top ranking on major search engines. But it can be a trap - bid on the wrong keywords, or focus on the wrong audience, and you end up spending a fortune without any measurable return.

The answer? Portent Interactive's PPC management services. We will help you select the keywords that can generate the most traffic for the lowest cost, and then track and adjust your campaign for best performance. Our process uses real-world data for a definite return on investment:

Portent Interactive is an Adwords Qualified Company.

Audience. First, we work with you to determine your audience. Who will search for you? Who will click on your Adwords, Overture or other pay per click ads? Your PPC audience will be different from the 'natural' search audience, or from visitors you get from other channels. We take this into account so that we can prepare the best keyword list and copy for your campaign.

Goals. Why exactly are you advertising? The best PPC management is goals-driven, not ego-driven. We'll work with you to figure out exactly what your PPC campaign should accomplish.

Portent treats PPC management as a craft, not an assembly line. Our marketing team works closely with you as we launch and improve your campaign. Automated tools help us refine what we create, but the human touch is always present.

Keywords. We select the 'niche' keywords that will deliver the most relevant traffic for the lowest cost. We start with our unique keyword mining process, drawing on both PPC and natural search databases to provide the best coverage. Then we prepare keyword lists that include terms, misspellings and plural/singular possibilities.

Copy. Then we help you craft relevant, well-written PPC ads that focus on each keyword group. By combining a clear, audience-focused call to action with the best keywords and phrase, we create the most effect PPC campaign.

Landing Pages. It's not just about the ads, either. We'll review the pages at which the PPC ads point, so that your visitors will see a clear, compelling call to action.

Setup. We establish your campaign on the PPC services that offer the best exposure to your audience. At the same time, we make install conversion tracking on your site.

Measure and Adjust. Then we continuously track campaign performance for clickthru and conversion rate, and adjust each keyword group for the best performance.

Accurate measurement is the cornerstone of good PPC management

Portent uses Urchin Campaign Tracking and Google Analytics, so we know exactly which
keywords are generating real conversions for you, and which ones aren't.

Portent also offers Search Engine Optimization.