Complete Web Design & Creative Services
"I am very happy with the new identity that has been created for me. It represents both my personal and professional style accurately - so much so that my prospects remark that they feel they already know me just from visiting my site the first time!"
-Lenora Edwards,
Business Development Consulting & Coaching for Entrepreneurs
There's more to web site design than pretty pictures. Webster's dictionary defines "design" as "To formulate a plan for; devise".
Truly great Internet marketing creative respects the four web design disciplines, by balancing look, usability, architecture and contingency design.
The Four Web Design Disciplines
Information Architecture is the art of structuring web content in a way that makes sense to as wide an audience as possible. We work as architects to make sure that your site is organized to facilitate easy access to your content, no matter where your visitors are on the site. This means stepping into your potential visitor's shoes, and layering content in a way that gets them to what they consider important, first.
Graphic/Interface Design is what we all think of when someone says 'web design'. Portent's award-winning designers create web sites that are colorful and compelling, while insuring that those sites will work for your audience. We create still graphics, animation and video assets that enhance your message.
Usability is that imprecise science of making sure folks can actually find what you need them to find. As architectures grow more complex within the relatively small space of the average web browser, our job is to make increasingly rich interfaces that are still easy to use.
Contingency Design is the art of creating a web site that handles errors gracefully. What happens if someone visits a page on your web site that's no longer there? Do they get a standard, ugly '404' error page? How does your site's search tool handle misspellings and typos? If you can help folks over these road bumps, they'll appreciate it, and you'll get more customers.
