Internet Marketing & Web Analytics
How Analytics Drives Marketing Strategy
Internet marketing is unique - it's the only medium where we can track viewer response and return on investment to near perfection, and then use that data to develop the best creative for your audience. At Portent, we've developed a unique process for doing just that:
The Basics: Site Traffic Reporting
First, we use Urchin 5.0 to track the basics: Unique visitors, pageviews and errors. We know how many people visit your site, the pages they visit, and whether anything goes wrong:
Accountability: Tracking Marketing ROI
Most important, we track what generates real value for your organization. Whatever the goal of your website — sell, collect leads, get attention, etc. — we know which ad buy, search term or web site gets results, and what those results cost:
By tracking visitor response by source, we can test consumer response to specific ads, creative styles and messages generate results in a given venue. That, in turn, helps us adjust our creative direction to get the best results for your company.
Contact us today.
