Give Your Site a 10-Point SEO Checkup

An affordable, effective way to improve your search rankings! The SEO Checkup is perfect for small businesses and marketing departments with their own web teams.

The Search Engine Optimization Checkup includes:

• A ‘search friendliness’ site review using Portent's PythiaSEO toolset;
• Site content review for keyword optimization;
• Link-building recommendations;
• Specific recommendations for steady improvement;
• In a written 3-page report prepared for your company.

Cost: $999.

You can make an initial payment of $499 online and have the report in 3 business days:

[Or keep reading to learn more.]

A Sample Checkup

Here's what a Checkup looks like:

[Click pages to see full-size.]

You Need The Search Engines

The three major search engines — Google, Yahoo! and Live — drive 70% of everything that happens online. Sales, information requests, leads — everything.

And the ‘organic’ or unpaid rankings drive 90% of all search traffic.

You can ignore the organic rankings. But that's like turning away 6 out of 7 customers.

Like it or not, you need the search engines, and you need to get traffic from the organic rankings.

The Search Engines Need You

Now the good news: The search engines need you, too. A search engine’s mission is simple: Deliver answers. Your site has those answers.

You don't need to trick the search engines, or crack their secret code. There isn't one. You need to make sure the search engines can match your answers to visitors' questions.

That's what our SEO Checkup will help you do.

[Cost: $999. $499 to get started. Have the report in 3 business days.]
[Or keep reading to learn more.]

The Search Engine Optimization Checkup

Portent's Search Engine Optimization Checkup looks at 10 factors that affect a search engine's ability to match you up with the right questions:

1. Search friendliness. If your site makes it easy for search engines to read every page, your rankings will improve. We check for any problems that might prevent full indexing of your site.
2. Code quality. The way your pages are built can affect rankings, too. We'll make sure your code is clean and standards-compliant, because search engines like it that way.
3. Keywords and questions. Are you answering the right questions? We'll make sure, and provide you with the 5-10 most important key phrases relevant to those questions.
4. Page structure. Search engines want to know what's important on each page of your site. We'll give you detailed instructions to optimize the structure of each page.
5. Site structure. Search engines also want to know what's most important across your entire site. The SEO Checkup includes site structure recommendations for best emphasis on the most important keywords and questions.
6. Title tags. The title tag is critical in search engine optimization. We'll provide specific examples and instructions that guide you in writing the best possible title tags for your site.
7. Description tags. We'll also provide examples and guidelines for writing the best, most compelling description tags for your site.
8. Internal site linking. Every page on your site has a vote the search engines use to match questions and answers. The SEO Checkup includes detailed instructions for best distributing those votes throughout your own site.
9. External links. Other sites can vote for you, too. We'll review who links to you and your competitors, and give you a strategy for attracting more links.
10. Social media. YouTube, Technorati and thousands of other ‘social’ media sites are huge opportunities to build links and improve your rankings. We'll review your site and business and give you ideas for raising your profile.

Remember, you can pay online, via PayPal, and have the report in 3 business days:

[Cost: $999. $499 to get started. Have the report in 3 business days.]
[Or keep reading to learn more.]

We Know Our Stuff...

We've performed ethical, effective search engine optimization for over a decade.

Our clients include major publishers, online stores, travel companies, bridal gown designers and a bullet proof vest manufacturer (really). You can read about them here.

On average, Portent clients double their unpaid traffic from search engines.

Following our recommendations, ShoppingStand stores increased
search traffic and tripled revenue in less than a year.

...And We'll Teach it to You

The SEO Checkup makes you competitive now, and teaches you how to remain competitive later. When you're done, you'll have more than an optimized site. You'll know how to help search engines match you up with the best questions. You'll know how to keep improving your rankings.

Portent's SEO recommendations helped Veoh.com
reach #1 on Google for ‘Online Videos’.

That's the most important part of the Checkup. You'll learn a lot, and have a written guide for future efforts. We love to talk about this stuff, and we love to teach it.

Questions & Answers

Does Portent make the actual changes to our site for us?
Not as part of the Checkup. If you have your own team or want to make them yourself, you can. We can make the changes if you'd like, of course. We'll provide you with a written estimate for those changes upon request.

Can you perform long-term SEO campaigns?
Yes. You can read about our ongoing search engine optimization campaigns on our web site, here.

I want more: Training, example templates, 50,000 keywords, the works.
We have a more detailed SEO Playbook that's just the thing. Have a look at our entire range of SEO services here. You can also look at our other SEO packages.

Will you optimize every page of my web site?
We provide very detailed instructions to you, so that you can optimize your entire site. While we use specific pages of your site as examples, we won't optimize them all.

What if we need more training?
Portent provides on-demand consulting, onsite and offsite training, and ongoing search engine optimization. Contact us if you'd like more information.

Can I just get a few minutes of your time?
Yes! We charge $300/hour. Call us at 206.575.3740.

My Promise

Our SEO Checkup package gives us a chance to show you what we can do. And it gives you a chance to benefit from 10+ years of internet marketing experience.

Most important, it insures you get off to a good start, with a sound strategy. I’m willing to bet on that, too: If we prepare our report and you’re not satisfied, we’ll fix it. If we can’t fix it, we’ll give you your money back.

Getting Started

The SEO Checkup costs $999. You can get started on your SEO Checkup with an initial payment of $499.

Pay online via PayPal and have the report in 3 business days:

[Cost: $999. $499 to get started. Have the report in 3 business days.]

Or contact us by phone at 206.575.3740, or via e-mail at info@portentinteractive.com

I look forward to working with you!

Ian Lurie
President, Portent Interactive