Know the Room
A little work can show you your audience ahead of time, and save you a lot of marketing dollars.
How do you know that your search engine campaign, banner ad, e-mail newsletter or web site is going to help your company grow? When you invest dollars in an Internet marketing campaign, wouldn't it be nice to know that it's going to perform before you sign the check?
You can use existing customer data, surveys or even good old intuition to build a profile of the ideal target audience for an Internet communications campaign: You can know the room before you arrive. If you know the room, you can:
- Maximize your conversion rate with a more targeted message.
- Reduce costs by targeting a smaller, more interested audience.
- Increase audience loyalty by providing genuinely useful offers and information.
Want to learn more? Check out this article It uses a few examples to illustrate how just a little planning can pay off in a big way. Click Here
Talk to you next month,
Ian Lurie - President, Portent Interactive
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Overture Campaign Management: If you're considering an Overture campaign, give us a call. We can help you generate maximum traffic for the lowest cost per click. E-mail me if you are interested.
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