E-Business Never Was:
Building Relationships Using the Web
I still get a surprising number of people calling me to ask if we provide 'e-business tools'. I always give the same answer: There's no such thing as 'e-business'. There never has been. There's just business: You know, where you sell stuff, and make more money than you spend?...
If that's the case, then what's the Internet really for? As a retailer, manufacturer, consultant, entertainer or whatever, how can you use the web to sell more widgets, fill more seats, get more clients or make your distributors more loyal?
Easy: The Internet is a relationship marketing tool and the best use of your Internet budget is relationship marketing.
Relationship marketing means keeping in touch with potential and existing customers and clients by providing useful information, thereby increasing the chance that theyll buy from you again later. You provide value and maintain customer awareness at the same time. Its one of the most established ways to market, and its the most reliable by far.
Other News
Portent now has two Macromedia Certified ColdFusion developers on staff, for a complete web design and development team of 9. Macromedia Certification shows that developers have achieved the highest level of expertise with ColdFusion, and we're proud to offer such skilled professionals to our clients.
