Ian's Speaking Engagements and Interviews
Every now and then, Ian emerges from his small, dark cave and blinks at the sunlight.
While he's no Puxatony Phil, it does get some attention.
Recent speaking engagements include:
SEMPDX Searchfest: Web Analytics and Hot Seat
February 2009: Ian participated in two sessions. The first, web analytics and search, talked about using analytics as part of your search engine marketing process. In the second, a Hot Seat session, Ian joined Danny Sullivan, Adam Audette and Vanessa Fox in panel discussion to review 2 separate sites.
NWEN Social Media Thinktank
February 2009: Ian joined Nathan Kaiser and Nick Huzar to discuss social media with the audience.
SEMPDX HotSeat: Segmentation=Happiness
November 2008: Segmentation can help businesses better target marketing and decision making. So why do so few businesses actually use it? In this presentation, Ian explains what segmentation is, and how to apply it in internet marketing using Google Analytics. Read the presentation on Ian's blog: Click here
Search Marketing and Persona Models: SMX West
February 2008: Marketing personas applied to paid search marketing. How to use personas to create better pay per click ads, select smarter keywords and conduct a more effective campaign. You can see the slides and read other folks' comments on Ian's marketing blog: Click here
SEOMoz Whiteboard Friday: Personas
A video presentation on personas and internet marketing:
Web Strategist
Jeremiah Owyang interviews Ian about the state of internet marketing, social media and blogging:
