As promised, my presentation from the SMX Advanced session Writing Killer Ad Copy. You’ll laugh. You’ll cry. And you’ll completely re-think how you write ads.
Keep in mind that this presentation was created for advanced paid search specialists. The purpose of the session was to get people thinking “outside the box.” My job was to go so far outside the box that it would be almost uncomfortable and to also bring humor to what can be a very tedious job, managing paid search campaigns.
Read the warnings and disclaimers slide thoroughly. Use common sense and remember that the content network is a GREAT place to try stuff like this. Content network ads have to be attention getting in order to get that person to leave the content they’re currently viewing. These tactics are a fantastic way to do that. And yes, they really work.
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