I’ve been writing about the 5 S’s quite a bit of late. They’re 5 different kinds of optimization - story, search, strategy, spend, site - and they’re the core of our internet marketing philosophy.
They also tie our services together. We have a long list of skills inhouse here at Portent, but really what we do is much more than a few items on a menu. Hopefully, this video explains a little bit about it:
The 5 Kinds of Optimization: How Portent Works from ian lurie on Vimeo.
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