Results tagged “search marketing” from Portent Interactive, Seattle, WA
Every month, TopSEOs ranks internet marketing agencies in the United States. This month, Portent is the #8 agency for both Pay Per Click Marketing and SEO. I’m not much of a bragger, but this seemed worth passing along. You can see the rankings at: http://www.topseos.com/CompRank/index/. Full disclosure: Portent Interactive is a paying advertiser on TopSEOs. However, so are about 2,500 other firms. So I’m still pretty flattered to break into the top 10 rankings.
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Continue reading Top SEOs Names Portent Interactive a Top 10 Firm
SEO can be confusing, especially for managers and others who must keep track of optimization efforts but do not do the actual work themselves. The SEO Matrix is a simple way to think about search engine optimization. In order to view the content on this page, you will need the latest version of Adobe’s Flash Player. Click here to download it. //
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Continue reading The SEO Matrix is Calling You
What is your B2B Internet marketing strategy? For most companies the answer is a website with: Descriptions of products or services, contact forms and perhaps a shopping cart Additional sales information in the form of case studies, industry lists or another organizational breakdown. A description of the company, press releases and job announcements. This strategy dates to the early days on the Web, back when the first companies were establishing an online presence. And while people have become more knowledgeable and sophisticated in how they use the Internet to make purchasing decisions, most Internet B2B marketing strategies have not
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I spoke about search marketing and analytics yesterday, at SEMPDX Searchfest 2008. It was a great conference and a great group! If you need my slides, here they are: In order to view the content on this page, you will need the latest version of Adobe’s Flash Player. Click here to download it. // | View | Upload your own
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Continue reading Speaking at SEMPDX Searchfest 2008
Last week I attended SMX West. It was a great event, but one session in particular stood out for me: ‘Search Engine Q & A’. Lead engineers from Google, Microsoft Live, Yahoo! and Ask all answered audience questions about search engine policies, what’s OK and what’s not, and the future of search. One attendee asked, "Do you consider search engine optimization a good thing?" I braced myself for an answer like, "No, we think you’re the scum of the earth". But, first Google’s Matt Cutts, then every other engineer on stage, all answered that they considered ethical search engine optimization
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Continue reading Search Engine Optimization: There IS A Right Way
I gave a talk about personas in search engine marketing today at SMX West, and then participated in a panel discussion on the topic. You can grab the slides, and find links to others’ feelings on the presentation, here.
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Continue reading Personas and Search Marketing: Talk at SMX Today
