Results tagged “ppc strategy” from Portent Interactive, Seattle, WA
Dear Yahoo, While I admit that I was pretty annoyed with the Google session based keyword searches, I have to say that Yahoo has them beat. Ever since they advanced “advanced” matching that’s been taking over in PPC accounts, keywords that used to see 3,000 impressions in a month are now seeing 3,000 within a week. Why? My Yahoo reps explained to me that it had to do with increasing traffic and trying to tell me that I was getting more for my money. What I actually find is that is quite the opposite. Based on the back end keyword
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Continue reading Dear Yahoo, Please Stop Showing My Ads for EVERYthing
That’s right, yours truly is on one of many SMX Advanced panels this June 2 and 3rd in Seattle, dedicated to organic, paid search and internet marketing tactics. In particular my panel is on the paid search track for “Writing Killer Ad Copy- The Interactive Edition.” After the conference, I’ll post my presentation here (or rather a link to it) for those that couldn’t make it across the country or foot the entry fee into the conference. A sneak peak of what I’ll be presenting on: Writing ads that use guilt or are aggressive: Buy My Stuff Now Hey You!
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Continue reading Writing Killer Ad Copy: SMX Advanced Seattle Speaker
This week as part of the MSN AdCenter Spring Upgrade a new feature was released that’s been a long time coming: Content Network reports! Ever wonder what those mystery “Microsoft property sites” are? I sure have. I asked an AdCenter rep once and got a “we don’t know either” answer which I found pretty unsatisfactory. But now we can see where on the content network of Microsoft sites our ads are showing and even going that extra step to block a few. So what do we do next? Rip it apart of course! Accessing the reports is easy enough through
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Continue reading MSN AdCenter Content Network Reports
We’re all familiar with the wedding industry’s spending power, no matter what the economic climate, the lavish wedding will always prevail. The industry is highly competitive with high barriers to entry, so how do you generate a positive ROI in a sector that can bleed your budget dry within an hour? Build Up & Be Smart. Pick a few items or products to start out with. Go with broad long tail keywords and with more of a budget on those niches rather than trying to break right out of the gate into [wedding invitations], [wedding favors], [wedding dresses] and [wedding
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Continue reading Winning In the Wedding Industry with PPC
