Results tagged “b2b” from Portent Interactive, Seattle, WA
What is your B2B Internet marketing strategy? For most companies the answer is a website with: Descriptions of products or services, contact forms and perhaps a shopping cart Additional sales information in the form of case studies, industry lists or another organizational breakdown. A description of the company, press releases and job announcements. This strategy dates to the early days on the Web, back when the first companies were establishing an online presence. And while people have become more knowledgeable and sophisticated in how they use the Internet to make purchasing decisions, most Internet B2B marketing strategies have not
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