Results tagged “adcenter” from Portent Interactive, Seattle, WA
Look out it’s coming, the rhymes with “bustercluck” search alliance known as Microhoo. Or as they like to call it “the creation of the unified marketplace.” As we paid search marketers are all aware, October is the intended date in which the Yahoo paid search interface will cease to exist and everything will be managed within the MSN adCenter interface. Information is slow, but forthcoming and it would appear in most cases, the Yahoo reps don’t have that many more details than the paid search community does yet. But, I was able to glean some tidbits and round up
…
Continue reading Fun Facts & Tips About AdCenter and Yahoo Paid Search Alliance
Recently I was able to ask some more specific “PPC nerd” questions of an AdCenter rep and got to really drill down into match types, the way the keywords are “locked” together, ad position and how it’s been changed since Bing came online. For those that don’t know, AdCenter keywords are unique for match types in that they are “locked” together which means that while it’s cool that you can easily separate and combine them in the edit feature to see the stats and judge performance, it’s not cool that you cannot pause a match type, you simply have to
…
Continue reading MSN AdCenter Match Types Can Determine Your Ad Position
This week as part of the MSN AdCenter Spring Upgrade a new feature was released that’s been a long time coming: Content Network reports! Ever wonder what those mystery “Microsoft property sites” are? I sure have. I asked an AdCenter rep once and got a “we don’t know either” answer which I found pretty unsatisfactory. But now we can see where on the content network of Microsoft sites our ads are showing and even going that extra step to block a few. So what do we do next? Rip it apart of course! Accessing the reports is easy enough through
…
Continue reading MSN AdCenter Content Network Reports
Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year or Entire Time? Or in my case, I’m tired of deciphering just what would be 3 months after last year’s before entire time. Do you feel that the gold colored “Loading” circle spinning and spinning and spinning was placed there just to taunt you? Relax. The developers behind Microsoft AdCenter finally decided to stop loading up on predefined date ranges and now
…
Continue reading Microsoft AdCenter Finally Brings Us Custom Date Ranges
But give the actual interface a star and a half. (On a scale of four stars, Google being four.) Almost every time I call MSN adCenter support for my various issues, be it basic account editing, billing, ad approval, keyword status or a general “what just happened?!”, I get top notch support and “I’m sorries”. While I find the helpful, apologetic and even sometimes even humorous answers great, I just wish I didn’t have to call them so much. Here is a short list of fun items that I have had to call about and have the support specialist come
…
Continue reading Give MSN adCenter Support Four Stars
Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but yet I can see several of the keywords in other ad groups just fine. I was informed that MSN cannot be responsible (or apparently helpful) for anything involving 3rd party software or programs. And if I wanted transparency into my AdCenter accounts I should use
…
Continue reading How to Make MSN AdCenter Work with Google Analytics
Once upon a time, the Content Network seemed eternally damned to represent hundreds of thousands of impressions, a few too many hundred clicks, no sales or leads and no idea where in the universe your ads were showing up. I used to just opt out the content network every time since it just seemed to suck up dollars into the black depths of the intranet, never to be seen again. Then Google AdWords came through and provided transparency into the content network. (Since I don’t advertise ring tones, My Space bling or temporary tattoos, I never thought that I would
…
Continue reading The Mysterious Black Holes of the Content Network
