Results tagged “Social Media” from Portent Interactive, Seattle, WA
I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you and I will have to work a bit harder to succeed with all this social media stuff. That’s okay. Social media marketing is eminently doable. You just have to smash a few popular preconceptions then roll-up your sleeves. Social media is not new. Facebook and
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Continue reading Spin Your Social Media Marketing Flywheel
This post is about the nature of social media. The premise is simple. Your social media marketing needs a centralized location, a headquarters. Notice I did not write that you should centralize your efforts. That would be too much like those classic cartoon scenes in which the characters disappear behind skinny trees. When you hang-out in one place and one place only, online no one will hear you. Rather, I’m writing about one easy to find place on the web where anyone can catch-up on all your important information and find your company’s other online hangouts. Let’s explore this
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Continue reading Where is Your Social Media Marketing Headquarters?
Try singing the title to High Hopes and you'll understand... Everywhere you turn, Twitter. Every move you make, Twitter! Every breath you take, Twitter! Twitter Twitter Twitter! It's not just you. It's not just young, social-media addicts or those pesky internet marketing geeks (Wait, we're Internet marketing geeks, really good ones!). Oprah's doing it. Ashton's doing it. Heck, my fifty-five-year-old father is doing it, without protection! There's only one problem. You bore us. Stop using Twitter to announce that you're drinking coffee. Well, it's okay if your coffee beans come out of a Peruvian dingo's behind while eco-friendly non-migrant fair-trade
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Continue reading We've got High Tweets - We got High Tweets
Becoming active in social communities and on blogs is an important element of social media marketing. One way to do this is to read blogs by others in your sector and in your target market’s sector, then subscribe to the leaders. Select a handful of bloggers with whom to build relationships. Comment regularly on their articles, plus, write and publish your own response articles. Who are the market leaders? I use four metrics to evaluate blogs: Recency - When was the last post made?If a blog is not active, it has left the conversation. Blogs come and blogs go, even
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Continue reading Identify Top Bloggers
Two fundamentals of building authority in search engine optimization are adding content and earning links. A terrific way to do both is to add link-worthy and vote-worthy articles. Votes come from social media web sites like StumbleUpon, Del.icio.us, Reddit and Digg. The more votes an article receives the more prominently it gets displayed on those sites. Prominence drives visitors and links. As a business, you probably want to appeal to your core audience or prospects. After all, that's where the revenue comes from. Unfortunately it is likely that most of your prospects will never publish content about your company or
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Continue reading How to Build Reputation & Branding with Articles
Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon, but without the comforting echo. Twitter reached a tipping-point (and I began using it again) during the 2007 SXSW conference when attendees used the tool to chat during sessions and figure-out which bar to convene in. At the same time conference bloggers lit the Internet
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Continue reading Twitter Secrets Revealed
Lists and grouping are terrific ways to simplify or remember complex stuff. So today I am sharing how I categorize audience development for Internet websites. Before I start, however, I want to emphasize a point. Management guru Peter Drucker declared, "The purpose of business is to create a customer." Success in business depends on creating positive ROI; it requires profit. Everything below, no matter how counterintuitive, are pieces of a puzzle...a Rube Goldberg machine that delivers customers to your doorstop. Ever website should cultivate three audiences: The Sales/Conversion Audience Search Engines as an Audience The Social Media/Conversation Audience ONE: The
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Continue reading Three Audiences Every Website Should Cultivate
Social Media Marketing & Optimization Find the perfect customers through ‘social media’. Blogs, rss feeds, social networks and similar sites offer a unique way to access just the right audience. Portent’s Social Media Marketing Process Audience Analysis. Create a clear picture of your social media audience, with personas - short, descriptive narratives describing that audience member - for each typical profile: Our internet marketing personas form the basis for your SMM campaign Venue Selection. YouTube or Veoh? Twitter or LinkedIn? Facebook Marketing? We won’t guess. With the personas as a reference, we’ll select the best communities, media and style
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Continue reading Services - Social Media
