Results tagged “PPC Keyword Research” from Portent Interactive, Seattle, WA
The Paid Search Problem Let’s be honest. All too often, starting or optimizing a paid search campaign is a guessing game. You make obvious changes to your keyword list, rewrite some ads, and setup a new landing page - but for the most part, it’s like a Jackson Pollock painting. You throw a bunch of things at a canvas and hope for a work of art. If that doesn’t work, you whitewash the canvas and start over. To be fair, there are tools that will give you a fairly good indication of what you’ll pay for a term, what kind
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Continue reading New Predictive PPC Tool: Paid Search Return Estimations
I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How do you know which PPC keywords to stop using? Rolling right along in our series of often asked PPC questions, is the ever popular, should I pause it, delete it or keep it going? As with any PPC account, you’re bound to find some “bleeders”, those terms that just suck up clicks and money but
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Continue reading PPC FAQ - When to Stop Using PPC Keywords
I answered a bunch of questions about PPC keywords and realized others may find these useful. I’ll post them here, on the Portent Interactive Blog, over the next several days. You can also ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How Do I Find Great PPC keywords? Know what you are selling. Bid on your products and services and avoid buying keywords for products or services you do not carry. Most search engines offer a free keyword tool to help
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Continue reading PPC FAQ - Action Packed PPC Keyword Research
