Recently by Michael Wiegand
PPC, at times, can feel a bit like going to Vegas and pumping nickels into the slot machines. Except imagine the nickels are dollars, or sometimes several dollars. Ouch! Pretty soon you’ve squandered your dinner money, and the forgiving 7-7-7 has eluded your grasp all night.
Fortunately, there’s a way to hedge your bets in Pay-Per-Click Marketing. A way to avoid the slot machines and move your money over to the poker tables, so to speak – where at least you can influence whether you win or lose.
You can’t make people click your ads and you can’t make them buy your products, but you can put your monetary resources where they’re more likely to. That’s where geo-targeting for revenue comes in.
Continue reading Hedging Your PPC Bets: Geo-Targeting for Revenue
