Recently by Michael Wiegand
Our good friends over at Hanapin Marketing - you know, the folks who run the PPC Hero blog - are running a pretty amazing SEM Sweepstakes right now. They have some great prizes available, including: (3) Paid Subscriptions to SEOMoz (1) 3-Month Subscription to ClickEquations (a neat bid management tool that we use at Portent) (100) Various Internet Marketing Tomes (1) Full PPC or SEO Audit by the Hanapin Marketing Team (worth $4,000) What are you waiting for? Go sign up! They’ll start randomly selecting winners on October 12th, 2009.
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Continue reading Shout-Out: Hanapin Marketing's $16,000 SEM Sweepstakes
The Paid Search Problem Let’s be honest. All too often, starting or optimizing a paid search campaign is a guessing game. You make obvious changes to your keyword list, rewrite some ads, and setup a new landing page - but for the most part, it’s like a Jackson Pollock painting. You throw a bunch of things at a canvas and hope for a work of art. If that doesn’t work, you whitewash the canvas and start over. To be fair, there are tools that will give you a fairly good indication of what you’ll pay for a term, what kind
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Continue reading New Predictive PPC Tool: Paid Search Return Estimations
If there’s one amazing thing about Google Analytics, it’s that Google’s ability to improve it is never dormant. At their Mountain View compound, they’re always looking for a way to constantly better their products. Here at Portent, we have a similar resolve - except that ours is to exploit Google’s tools to achieve our internet marketing goals. That being said, here are 3 new reports that you can put together quickly that’ll immediately benefit your PPC campaign building techniques. Just open up the Custom Reporting section and click on “create a new custom report” to get started!
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Continue reading 3 New Google Analytics Custom Reports a PPC Marketer Should Be Using
Google AdWords is a mystical beast sometimes, capable of dumbfounding and goring the best of us. My cost-per-click cohort, Elizabeth, kindly tipped us off to Google’s most recent Quality Score update - and it appears the latest changes are starting to affect the paid search landscape in a big way. For some, scores have dropped considerably, prices have gone up and general unrest has befallen bidders. With that said, it’s a good time to reiterate a few things at the crux of achieving good quality scores, especially given the apparent added weight Google is placing on certain key variables
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Continue reading The AdWords Quality Score Hammer Has Fallen, Now What?
PPC, at times, can feel a bit like going to Vegas and pumping nickels into the slot machines. Except imagine the nickels are dollars, or sometimes several dollars. Ouch! Pretty soon you’ve squandered your dinner money, and the forgiving 7-7-7 has eluded your grasp all night. Fortunately, there’s a way to hedge your bets in Pay-Per-Click Marketing. A way to avoid the slot machines and move your money over to the poker tables, so to speak – where at least you can influence whether you win or lose. You can’t make people click your ads and you can’t make
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Continue reading Hedging Your PPC Bets: Geo-Targeting for Revenue
