Recently by Matthew Guiste
Everyone who has worked in internet marketing for more than 5 minutes has encountered the following situation: Someone, somewhere says something like, “I notice that the first chart on page 7 shows our bounce rate on the Press page jumped by 10% in February.”
It sounds like a reasonable enough question. Why is your bounce rate increasing, anyway? There is a great urge in this situation to dive deep into the stats and let no one within six degrees of Kevin Bacon rest until the question is answered.
And this is wrong. Questions like this fall into a category of activities I call Bad Monkeys. Let me explain…
Continue reading Bad Monkeys (Part 1): Getting the Most Out of Your Agency
