Recently in Internet Marketing Category
It was only a matter of time before I broke down and degenerated into making awful puns, dirty jokes and drawing conclusions where none should be drawn. Without further adieu, I bring to you....very bad internet marketing jokes. Internet Marketing Relationships We just weren't the same match type. She had too many negative keywords. His crawler is faster than Google's. And not in the good way. The awful ROI on the relationship led to contract termination. The cost per acquisition on my Match.com account is too high. I'm going to give Yahoo Personals a try. That girl has 500 error
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Continue reading Internet Marketing Jokes
While this is a true story, it took me awhile to stop being creeped out and make the connection to how this could apply to internet marketing. Once while home was a mere four blocks from a friend’s house (granted I crossed a major avenue in which prostitution is a known issue, but 35 blocks south) I was marketed to offline by a young man in a red car. The young man followed me off the major road onto a side street and offered me a ride. I of course declined, since I was only 200 feet from my home,
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Continue reading Don't Market to Me like I'm a Prostitute
Our good friends over at Hanapin Marketing - you know, the folks who run the PPC Hero blog - are running a pretty amazing SEM Sweepstakes right now. They have some great prizes available, including: (3) Paid Subscriptions to SEOMoz (1) 3-Month Subscription to ClickEquations (a neat bid management tool that we use at Portent) (100) Various Internet Marketing Tomes (1) Full PPC or SEO Audit by the Hanapin Marketing Team (worth $4,000) What are you waiting for? Go sign up! They’ll start randomly selecting winners on October 12th, 2009.
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Continue reading Shout-Out: Hanapin Marketing's $16,000 SEM Sweepstakes
Like every morning, I began today with a sane dose of looking around my iGoogle dashboard, checking email, reading important news, and consuming my Calvin and Hobbes comic of the day. What grabbed my unexpecting eyes was the iGoogle search box. This is an important feature. It gives me quick access to all things Google. Today, when I used the iGoogle search box, something different happened, something unexpected. Today would be an exciting day. Earlier I overheard my co-workers talking about a juicy post in FAILBlog. When you hear something like this and are sitting in front of a plugged-in
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Continue reading Google Suggest Links - A New Upgrade
Sometimes when I walk through book stores I read the titles on spines and imagine what the story is about. I’ll develop characters and elaborate plots which could make quite convincing stories. Except, usually my story is nothing like the story in the book. I mention this because I watched Microsoft’s Bing video today. Supposedly, Bing will be the next evolution in organizing and presenting search results. Microsoft says Bing is not a search engine, it’s a decision engine. You can see the video at http://www.decisionengine.com/Default.html. Except for the video, I do not know what Bing will be like, not
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Continue reading The Future of Search - Bing It On
These are my notes from Danny Sullivan’s keynote address to SEMpdx’s 2009 SearchFest on March 10, 2009. Danny Sullivan’s All Request Keynote at SEMpdx SearchFest 2009 Definitions SEO = Organic PPC = Paid SEM = Everything, both paid and organic What type of SEM are you? Link builder? Social Media? There are a lot of sub-types. What type of SEO are you? SEO may need rebranding. Then Danny shows the Dorvak snake oil quote. Then the Seth Godin, Mary Hodder, Jeremy Shoemaker, AmEx Open Forum…all negative quotes about SEO. Does SEO need a name change? Part of Danny does not
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Continue reading Notes from Danny Sullivan Keynote at SEMpdx SearchFest 2009
To me, internet marketing is comprised of 3 kinds of optimization. I’ve built Portent around these three areas - if you’re considering working with us, this is another way to look at our approach. The three types are: Site Optimization This is the least-known, at least by this name. We practice site optimization when we analyze how visitors use your site, and then make changes that will increase sales, or leads, or some other conversion rate. Site optimization includes: Analysis: Reviewing what’s attracting visitors and what’s driving them away. Creative work: Writing copy and designing pages that will welcome those
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Continue reading The Three Kinds of Optimization
I’ve taken great pains to explain exactly what my internet marketing company does, but folks don’t always get it. So here’s my take on what we do, in priority order: Pull it all together. You’re dealing with the web designer, the developer, the search expert and the writer. We pull it all together into a real-live strategy. Optimize. We perform three kinds of optimization: Search engine optimization (moving you up in the unpaid search rankings); ad spend optimization (making sure the dollars you spend on pay per click, banners and such are generating a return); and site optimization (improving conversion
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Continue reading What Does an Internet Marketing Company Do?
How’s that web site thing working out for you? If you market a business, knowing how people use the Web and how people might find your web site and how they want to use it is critical. Notice I wrote might find and how they want to use it. Face facts; it’s not about what you want. It’s about what your prospects and customers want. It’s about how they want it. For success there must be a strategic and purposeful overlap between how people use the Internet, how your industry or niche operates and how your web site functions. There
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Continue reading It's 2009! Are You Ready to Fail?
As you prepare to take up yoga, learn Spanish, and start volunteering at a soup kitchen every weekend, here are ten internet habits this internet marketing company says it’s perfectly ok to keep! It’s Ok to.... Spend more time fussing with your blog wallpaper than you do with your home wallpaper. To have 200 unread entries in your Charitable Organization News RSS Feed, and zero in your Perez Hilton Feed. Change your Yahoo! avatar’s outfit every single day. Refuse to look out the window and insist on using your iPhone widget to determine the day’s weather. Master the art
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Continue reading Ten Internet Un-Resolutions to Make this Year
