Recently in Management Category
I’m speaking at SEMPDX Searchfest next month. In the mean time, Todd Mintz asked me a few questions about client relationships and ‘tough love’. If you work with me, you won’t be surprised: Searchfest 2009 Interview w/ Ian Lurie
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Continue reading Tough Love For Clients
Everyone who has worked in internet marketing for more than 5 minutes has encountered the following situation: Someone, somewhere says something like, “I notice that the first chart on page 7 shows our bounce rate on the Press page jumped by 10% in February.” It sounds like a reasonable enough question. Why is your bounce rate increasing, anyway? There is a great urge in this situation to dive deep into the stats and let no one within six degrees of Kevin Bacon rest until the question is answered. And this is wrong. Questions like this fall into a category
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Continue reading Bad Monkeys (Part 1): Getting the Most Out of Your Agency
Do you know it all, and just want someone else to take care of it? Or do you need help figuring out what to do? Save yourself a passel of hassle and know what kind of client you are before you call anybody for help. Matched with a company who understands where you are in the Portent Client Matrix will reduce confusion and frustration and encourage achievement of your goals.
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Continue reading What kind of client are you? Introducing the Portent Client Matrix
The father loves to brag about his kids (as I do). The CEO loves to brag about his team. I’ll spare you the kids. But I do want to introduce some of the team, and brag about their accomplishments. Tracy Beach is our COO and one of our creative leaders. He’s been with Portent since 2000, starting as an HTML developer and designer. On his first day here he had to help move the office. He stayed anyway, and has masterminded projects like GOIAM.ORG, the Tour of California web site and momAgenda. Really, though, he influences every design we
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Continue reading Bragging About My Kids, er, Team
