Recently by Jade Ingmire
Become an internet marketing creature unlike any other Times are tense, and now more than ever, you feel the burden of needing that ever-elusive advantage over the competition. If you’ve overdosed on tipping points, purple cows, and cheese-moving, it’s time to turn to the true treasure-trove of internet marketing secrets: the dating bible “The Rules” by Ellen Fein and Sherrie Schneider. Read on to see how these guerilla dating tactics brilliantly translate into internet marketing maxims to live by. The Rules for Internet Marketing Be a creature unlike any other. This is probably the single most famous line from this
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DISCLAIMER: Get over the gun analogy. It's Quentin Tarantino, so of course he's going to use incredibly violent imagery. Don't let that stop you from learning some of the best creative advice I've heard this year. First, a little stage setting. As a Creative Lead in an Internet marketing agency myself, I would venture to say Tarantino's advice is relevant to anyone who has experienced the double-edged financial comfort/frustration of doing a creative job in a commercial setting. In an even larger sense, it's about anyone who doesn't work in a technically "creative" field, but who views their job
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One of the most common misconceptions about a copywriting career is that all you need is good writing skills. This is hardly the case. There are many great writers in the world who would either not enjoy copywriting, or who would not excel at it. But there are definitely certain qualities that predispose people to a successful copywriting career. Some of them might surprise you, so read on! The Four Characteristics of a Good Copywriter Curiosity. Without a surplus of this cat-killing quality, you will neither enjoy nor be successful at copywriting. As an Internet marketing agency copywriter, you may
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If you were a creative writing or English major, you may think your job prospects include pouring coffee in a cafe while scrawling poems on napkins, burying yourself in manuscripts as an editorial assistant in a publishing house, working as a journalist for a local publication, or of course writing the Great American Novel. But there is one wee writing career that doesn’t really cross the average English major radar (and least it didn’t cross mine) and that’s copywriting. If the muse hasn’t been in lately, why not give marketing writing, aka copywriting, a try? Below, I cover the
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Continue reading Copywriting is better than other writing careers
It’s the tiredest of icebreakers. And yet, at lease once a month, someone asks me what I do. After I say I’m a copywriter, I am usually treated to one of three sparkling remarks: “So, you just copy what other people write?” “So, you make copies of other people’s writing?” “So, you make copyrights?” Har, har. While these comments get a little tedious, I don’t blame people for not knowing much about copywriting. It isn’t a well-known career, really. In fact, even spellchecker doesn’t seem to know what copywriting is, since it keeps underlining it like a misspelling as
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Continue reading Part 1: What is copywriting
The economy is rocky. Resources are tight. It's the perfect time to run out and hire a creative services firm to do your Internet marketing, right? Right! While resources must be considered carefully in a rocky economy, I am here to explain why investing in professional creative development is one of the soundest business decisions you can make. You have it forever. Unlike other maintenance-driven services like PPC and SEO, which require constant upkeep, a bells-and-whistles web site design or some truly keen copywriting have endless charms that don't depreciate. A timelessly great design or some especially astute written
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Continue reading Why You Need Creative Services
When someone orders iced tea, don’t serve them maple syrup It’s no secret that pouring it on too thick will make consumers suspicious and distrusting of your advertising. It’s no secret that advertisers continue to do it anyway. But there is a quiet uprising occurring, an anti-movement springing up in the form of sites like TripAdvisor, Yelp, and Yahoo Answers. Such user-based sites aren’t new, but due to the bombardment of glitzy, insincere ads, flash banners and billboards, they are taking on a momentum of their own. Consider their influence. I’d argue that TripAdvisor reviews supersede “star” ratings when booking
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Continue reading The Holy Grail of Internet Marketing: The Truest Best
An interface only a shoemonger could love I am looking at a site so cluttered and ugly, it connotes every $1 table yard sale you’ve ever seen. I am looking at a site with such a dizzying array of calls to action, you feel like you are on a street corner in Tijuana. I am looking at a site where I and every single one of my friends shops, regularly and enthusiastically. If you haven’t been living on a smoke-monster-ridden island, you’ve heard by now about Zappos.com and their amazing offer to new employees. Here’s an excerpt from Harvard
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Continue reading Controversial Company Practice Proves Shoe-in for Online Success
The Divine Comedy of Cubicle Life You’re about to graduate college, so in no time at all you’ll be a master in the post-grad basics. You’ll learn to dress up for interviews, even though you may wear flip flops for the rest of your career. You’ll learn that in the roshambo of the real world, connections always trump resumes. You’ll learn that every single character on The Office is real, and probably sitting next to you.These learning curves will be the cartography of your first career. Here’s some advice for grads about to make that leap: Work in Marketing.
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Continue reading The Only Career Advice College Grads Should Read
I know something you don’t. A marketing secret. It’s really, really interesting. Not amazing, but learning it can expedite your marketing career quite nicely. Luckily, It doesn’t require a fancy degree or months of monk-like dedication in a cave to master. It’s less of a learned technique and more of a psychological sleight-of-hand, but not a mean one. Just....insightful, I suppose. What’s particularly striking is that, given the simplicity of this technique, it is used by a seldom few. This is stunning, because some industry veterans believe this one little technique is the make-or-break, sacred bedrock of any marketing
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Continue reading A Marketing Secret: I Know Something you Don't
