Recently by Evan Fishkin
On Sunday, Rand Fishkin posted a great heads-up piece about how personalized search, branding, and leveraging your current rankings can make for an interesting marketing strategy. His mention of the 2007 Pontiac commercial brought up a particularly interesting idea. In the commercial, the viewer is instructed to “Google” Pontiac as opposed to going to a website or calling a toll-free number. This commercial was one of the first to demonstrate the power and universal influence of search. By having your consumer access your site through a keyword search you increase your sites traffic strength, branding, and likelihood of getting personalized
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Continue reading Personalized Search Strategies & Video Games
A Horror Story by Evan Fishkin Recently, I’ve been asked a lot of questions about PubCon, (which is one fantastic search marketing conference!), but just one keeps repeating: “Why Evan, would you let Matt Cutts shave your ‘Curls of Righteousness’?” (witness the horror) For the hungry masses, yearning for answers to questions so long contemplated, the answer is simple....and here. Matts Cutts meets Evan Fishkin Once upon a time, on a social media website far, far away, there tweeted two nerds. One came from spam-kicking country and could see spam coming a mile away. He protected Googlers of the great
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Continue reading I Went To Pubcon 2009 And All I Got Was This Lousy Matt Cutts
Like every morning, I began today with a sane dose of looking around my iGoogle dashboard, checking email, reading important news, and consuming my Calvin and Hobbes comic of the day. What grabbed my unexpecting eyes was the iGoogle search box. This is an important feature. It gives me quick access to all things Google. Today, when I used the iGoogle search box, something different happened, something unexpected. Today would be an exciting day. Earlier I overheard my co-workers talking about a juicy post in FAILBlog. When you hear something like this and are sitting in front of a plugged-in
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Continue reading Google Suggest Links - A New Upgrade
