Recently by Evan Fishkin
Just a quick note, I hated Shakespeare in school. Once I was done with school, it became a fascinating series of life lessons and twisted, timeless comedies. In the battle of sub-folders vs. sub-domains I always fight in the name of sub-folders. Sub-folders have that magical power of creating a unique URL and inheriting the authority of the root domain. Sub-domains on the other hand, do not always inherit the authority or the full authority of their root-domains. Think of it this way, a sub-domain is a child of the root-domain. The children get the benefit of having a parent
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Continue reading To Sub-Domain or Not to Sub-Domain? That is the question.
Demystifying Online Attribution Speakers, In Order of Appearance: Richard Zwicky Cameron Cowan Jonathan Colman Dennis Goedegebuure First up is Richard (Applause) Looking into server logs can reveal everything about your customers. It shows where they came from, where they went, what browser they used and many other things. Now Richard talks about the ever elusive attribution over time marketing strategy. Customers see tons of advertisements on various platforms and mediums everyday and it’s a tricky procedure to watch the user from start to finish. Proper attribution is understanding the overlaps. Understanding which mediums influenced and lead a customer to the
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Continue reading SMX Advanced Live Blogging Post 3
Lunch was good. There was meat, pasta, bread, butter. All that good stuff. Now onto the 3rd session of the day. No Live Blogging of the second session, sorry. Dead laptop syndrome. Show Me The Links: Real Life Link Building Speakers, In Order of Appearance: Roger Montti Arnie Kuenn Chris Bennet Gil Reich Debra Mastaler Roger takes the stage (Applause) Roger digs right in and starts belting out some strategies for your link building. Strategies Target searching Look around for other sites using your keyword and sift through the giant pile. It’s time consuming, but can reveal many great opportunities.
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Continue reading SMX Advanced Live Blogging Post 2
I’d like to start by saying that this is my first time doing this. I take notes at conferences. Incomprehensible and very short-handed notes that even I fail to decode from time to time. None the less, I will not fail you. Here we go. SEO For Google vs. Bing Starring - In Order of Appearance: Janet Driscoll Miller - Search Mojo Rand Fishkin - SEOmoz Matt Cutts - Google Inc. Sasi Parthasarathy - Microsoft And Matt came with his hair. Not sure if that’s a good thing or a bad thing but it’s nice to know he has a
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Continue reading SMX Advanced Live Blogging Post 1
I work with some of the funniest people around. And when it came time for them to show off their incredible sense of humor, they stepped up. I give to you, the best birthday card I’ve ever gotten. I think. I have a pretty bad memory of birthday cards, but this one I will never forget. First up is the cover: In which I replace Stuart Tosh, Pilot’s drummer extraordinaire. This great little joke is due to the fact that I will from time to time start singing the infamous lyrics: It’s Magic, you know! Never believe it’s not so!
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Continue reading Happy Birthday Evan!
On Sunday, Rand Fishkin posted a great heads-up piece about how personalized search, branding, and leveraging your current rankings can make for an interesting marketing strategy. His mention of the 2007 Pontiac commercial brought up a particularly interesting idea. In the commercial, the viewer is instructed to “Google” Pontiac as opposed to going to a website or calling a toll-free number. This commercial was one of the first to demonstrate the power and universal influence of search. By having your consumer access your site through a keyword search you increase your sites traffic strength, branding, and likelihood of getting personalized
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Continue reading Personalized Search Strategies & Video Games
A Horror Story by Evan Fishkin Recently, I’ve been asked a lot of questions about PubCon, (which is one fantastic search marketing conference!), but just one keeps repeating: “Why Evan, would you let Matt Cutts shave your ‘Curls of Righteousness’?” (witness the horror) For the hungry masses, yearning for answers to questions so long contemplated, the answer is simple....and here. Matts Cutts meets Evan Fishkin Once upon a time, on a social media website far, far away, there tweeted two nerds. One came from spam-kicking country and could see spam coming a mile away. He protected Googlers of the great
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Continue reading I Went To Pubcon 2009 And All I Got Was This Lousy Matt Cutts
Like every morning, I began today with a sane dose of looking around my iGoogle dashboard, checking email, reading important news, and consuming my Calvin and Hobbes comic of the day. What grabbed my unexpecting eyes was the iGoogle search box. This is an important feature. It gives me quick access to all things Google. Today, when I used the iGoogle search box, something different happened, something unexpected. Today would be an exciting day. Earlier I overheard my co-workers talking about a juicy post in FAILBlog. When you hear something like this and are sitting in front of a plugged-in
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Continue reading Google Suggest Links - A New Upgrade
