Recently by Amanda
People overlook the value of a good copywriter because they think what we do is easy. It is sometimes fun. It is not easy. I’ve spent my entire career brainstorming taglines, crafting blog posts, and proofing paragraph after paragraph. Every marketing office needs an Ogilvy, a Leo Burnett, a Peggy Olson (ok, she’s fictional, but you get the idea). One college creative writing class does not a wordsmith make. Do not attempt to run your business and write your own website copy. And please don’t delegate your content writing needs to some Joyce-worshiping intern who thinks writing is glamorous and
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Continue reading 11 Copywriting Catastrophes You Have to See to Believe
As Mad Men’s Don Draper so eloquently puts it, "You are the product. You feeling something. That’s what sells. Not them. Not sex. They can’t do what we do and they hate us for it." To sell, you must evoke emotion. Make your customers feel. Stoke their desire to buy. But, how can you get a customer to feel anything when you cannot see them? You have no idea if you’re trying to reach a 75-year-old woman in Alabama or a salsa-dancing single in New York City. You’re waving your hands like a five-year-old child trying to capture everyone’s attention.
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Continue reading Write Compelling Messages - Think Greeting Cards
Try singing the title to High Hopes and you'll understand... Everywhere you turn, Twitter. Every move you make, Twitter! Every breath you take, Twitter! Twitter Twitter Twitter! It's not just you. It's not just young, social-media addicts or those pesky internet marketing geeks (Wait, we're Internet marketing geeks, really good ones!). Oprah's doing it. Ashton's doing it. Heck, my fifty-five-year-old father is doing it, without protection! There's only one problem. You bore us. Stop using Twitter to announce that you're drinking coffee. Well, it's okay if your coffee beans come out of a Peruvian dingo's behind while eco-friendly non-migrant fair-trade
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Continue reading We've got High Tweets - We got High Tweets
Any reputable Internet marketing company will tell you that you need product descriptions. That’s the bad news. The good news is, they aren’t difficult to write and they not only help sell the product, they can improve your Search Engine Optimization efforts. Who knew? Trouble is, most copywriters would rather write toilet plunger ads than tackle a thousand product descriptions. I can say this, because in my copy writing career I have written hundreds, maybe even thousands of them. You start the day with the wind behind your creative sales and by the time you finish product number 15, you
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Continue reading 5 Tips To Better Product Descriptions
