July 2010 Archives
And so it begins... You may have heard that soon Bing will provide all the paid and non-paid search results in Yahoo. Or you may have heard some twisted version of this because the whole thing is so complicated. Personally, I like the Frankenstein imagery. Although it’s kind of cool to think of a Bing biting a Yahoo and the Yahoo becoming a Bing beneath the full moon. The good thing is we knew this was coming. Yahoo! and Microsoft signed the deal a year ago. In February, the European Commission and US Department of Justice Approved it. Yahoo and
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Continue reading A Flavorful Blend, Yahoo! Organic Search, Now With 25% Bing
We all know what a negative keyword list is- the qualifiers around your keywords that you don’t want associated with your business or ads. Words like free, cheap, download and wholesale are quite popular and there are some great lists out there in the hundreds of common keywords you should be adding. But- when is the last time you really thought about it? Thought about it in weird or almost disturbed or morbid way? You should....here’s some fun stories why: Client A: Account is inherited from back when keyword research in Google allowed you to run a keyword search for
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Continue reading PPC Negative Keyword Tales
Just a quick note, I hated Shakespeare in school. Once I was done with school, it became a fascinating series of life lessons and twisted, timeless comedies. In the battle of sub-folders vs. sub-domains I always fight in the name of sub-folders. Sub-folders have that magical power of creating a unique URL and inheriting the authority of the root domain. Sub-domains on the other hand, do not always inherit the authority or the full authority of their root-domains. Think of it this way, a sub-domain is a child of the root-domain. The children get the benefit of having a parent
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Continue reading To Sub-Domain or Not to Sub-Domain? That is the question.
Well, here we were waiting all winter long for the Green River to crest its’ banks, meet the black wall of sandbags that block the trail from nothing but people (since water goes around things afterall) and our patience was finally rewarded. OK, it’s not THAT bad, but it is rather inconvenient as we are now all banished to working from home (normally that would be great) for the next few days. Of course this is the week that it’s summer in Seattle (we only get one per year) with highs predicted around 90F. Yes, I realize you East Coasters
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Continue reading Portent Floods Finally...From the Inside
Look out it’s coming, the rhymes with “bustercluck” search alliance known as Microhoo. Or as they like to call it “the creation of the unified marketplace.” As we paid search marketers are all aware, October is the intended date in which the Yahoo paid search interface will cease to exist and everything will be managed within the MSN adCenter interface. Information is slow, but forthcoming and it would appear in most cases, the Yahoo reps don’t have that many more details than the paid search community does yet. But, I was able to glean some tidbits and round up
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Continue reading Fun Facts & Tips About AdCenter and Yahoo Paid Search Alliance
Wappow Search and Social Workshops are holding great beginner, intermediate and advanced courses this month! I know they’re great because both Ian and myself will be leading sessions! (Hey, you’ve got to brag modestly somewhere, right?) Learn how to build your business and manage your brand online. 1 day of intense learning from search engine optimization (SEO), paid search marketing (PPC or SEM), and social media marketing (SMM) from some of the most respected professionals in the industry. So if you’re looking for an introduction, building on your skills and networking with others in an audience driven style of presentation,
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Continue reading Huzzah! Workshop Series in Seattle
