April 2010 Archives
Many websites try to create perfect brochure content for their markets and prospects. Then they optimize those pages for SEO. After all, you want people to land on the perfect page when they arrive from a search engine query result, right? If only life were so Type-A. Except in this case the A stands for atypical. Search results are rarely neat and tidy. Many times people click on results that look hopeful, not ones that look correct. If yours is the best result, even if it’s not perfect, people will click. Search engine programmers know this too. At night they
…
Continue reading The Myth of Perfect Content
1. Study? The Google AdWords Professional Exam is actually kinda tough. A lot of people fail it, (not me, 3 for 3) and studying for the test takes awhile. There are a lot of different ways to study (Agencyland for the SEM agency, AdWords Help, Pro Center, and various videos, blogs, practice tests). On my most recent attempt, I used Agencyland. It was very well organized, tracked my progress, and has a few bells & whistles that the other options don’t. However, in the end, I also felt prepared for my first 2 exams when I went through Google’s Help
…
Continue reading 5 Strategies to Pass the Google Exam
Topeka, formerly Google, added 100 new ranking factors today increasing the known total to 300. Google, I mean Topeka, has always been secretive about their organic search ranking algorithm, but during various outings to Google’s, uh Topeka’s, Mountain View headquarters we managed to cobble together a short list of new ranking factors by reading the brightly hand-decorated construction paper posters that line campus walls encouraging Googlers - I guess that would be Topekians - to try out and test new beta products and features. Here’s what we uncovered: 1. Typing Speed: By measuring the length and frequency of your social
…
Continue reading New Google Ranking Factors
No seriously. Portent’s PPC team is running a special, for $100 get the AdWords Expert Quickstart AND get $100 in clicks on AdWords, FREE! Yes, it’s really free, here’s the math: The AdWords Expert Quickstart costs $100, one-time. There are no ongoing fees, and you own your account. Plus, you’ll get your first $100 in clicks free. $100 - $100 = $0. You’re getting expert PPC advice for free. How it works You hire Portent, and our PPC experts will set up: * 3 AdWords ads * For a total of 20 keywords * Plus 5 ‘negative keywords’ Portent will
…
Continue reading Free AdWords Account Set Up- It's No Joke!
