December 2009 Archives
Product Extension Ads isn’t the newest tool on the block from Google AdWords, but it most certainly is pretty cool. Especially if you have a Google Base Merchant Center account with product feed. The Help Center stuff at Google is a wall of explanatory text, but I still found myself emailing the reps asking for the nittiest and the grittiest of details, in particular, how these ads are tracked, attribution and how items are chosen. So first of all, these are the “plus box ads” that were buzzed about earlier this year in beta. The feature is available on a
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Continue reading How to: Set up and Track Product Extension Ads in Google AdWords
I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you and I will have to work a bit harder to succeed with all this social media stuff. That’s okay. Social media marketing is eminently doable. You just have to smash a few popular preconceptions then roll-up your sleeves. Social media is not new. Facebook and
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Continue reading Spin Your Social Media Marketing Flywheel
