September 2009 Archives
Our good friends over at Hanapin Marketing - you know, the folks who run the PPC Hero blog - are running a pretty amazing SEM Sweepstakes right now. They have some great prizes available, including: (3) Paid Subscriptions to SEOMoz (1) 3-Month Subscription to ClickEquations (a neat bid management tool that we use at Portent) (100) Various Internet Marketing Tomes (1) Full PPC or SEO Audit by the Hanapin Marketing Team (worth $4,000) What are you waiting for? Go sign up! They’ll start randomly selecting winners on October 12th, 2009.
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Continue reading Shout-Out: Hanapin Marketing's $16,000 SEM Sweepstakes
Dear Google, I was going through my search query reports the other day and noticed that more and more I am seeing these broad match (session based) results. Interesting. I know that there is no opt out button for this and like my fellow SEMs am in a bit of an annoyed snit, but since it’s now rampant through one of my accounts, I’d like to just straight out ask for a refund. My intended audience would be looking for a math game for first graders. I have included many negative keywords in my campaigns (And yes, I thought of
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Continue reading Dear Google, Please Give Me Back My Money
Periodically you’ll see a post where someone has collected “epic fail” (and not just on the Fail Blog) screenshots of ads gone wrong. The serious plane crash news article next to the banner ad for discount tickets on the same airline that crashed. The diet pill flash banner across a forum for recovering anorexics. A recall notice with a coupon code site for $5 off your next purchase of the same item. You know the ones I’m talking about. In fact this post on The Business Insider about Google’s Worst Ads Ever, got me to thinking about how these ads
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Continue reading Did Google Earn the Fail Badge or did the Advertiser?
Keep your titles short, simple and obvious. Look at the image below. It’s a partial screenshot of my RSS reader. This is your space to hook me. If you don’t, I’m not opening your story. I have 241 unread items. I don’t have time to read them all so I’ll pick and choose based on my interest. If you think I am an outlier, you’re right. Most people don’t use feed readers. Outside of search engines, people learn about stories on sites like Twitter. Twitter has a 140 character limit, including the link. Consider who the people posting stories onto
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Continue reading Write Short Simple Obvious Story Titles
