August 2009 Archives
Generating great link bait ideas is hard work. When link bait works it’s magical. Watching the page views, unique visitors and server load all go up at the same time is like watching the wheels spin on a slot machine right before it lands on 777. The difference is that a slot machine depends wholly on chance. With link bait, you have to earn your luck. To help me create compelling ideas I created this poster - 230 Link Bait Ideas. I stuck it on my wall, printed in tabloid format, 11 inches by 17 inches, but it looks good
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Continue reading 230 Link Bait Ideas
Keeping up to date in interactive marketing is painstaking and frustrating. Yes, we are knowledgeable experts, but if you think we will have the answers at our fingertips every single time...you need to rethink your drink. Let’s take SEO as an example. Things Change This year Google announced that the nofollow attribute no longer reflects or redirects PageRank like a closed irrigation gate. Instead it evaporates link juice. By the way, it took Google almost a year to let everyone in on this change. Here is another example of Google’s changing tune. In 2005 Matt Cutts wrote, If you’re straight-out
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Continue reading Interactive Marketing - Ever Changing & Often Unclear
As Mad Men’s Don Draper so eloquently puts it, "You are the product. You feeling something. That’s what sells. Not them. Not sex. They can’t do what we do and they hate us for it." To sell, you must evoke emotion. Make your customers feel. Stoke their desire to buy. But, how can you get a customer to feel anything when you cannot see them? You have no idea if you’re trying to reach a 75-year-old woman in Alabama or a salsa-dancing single in New York City. You’re waving your hands like a five-year-old child trying to capture everyone’s attention.
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Continue reading Write Compelling Messages - Think Greeting Cards
I’ll be running the Curmudgeon’s Web Copywriting Site Clinic on Tuesday at SES San Jose. 10-11 AM. Bring your web site and I’ll put it up on the big screen, walk through tweaks and changes to copy, and hopefully teach a little at the same time. Here’s all the info: Tuesday, August 11th, 10:00am - 11:00am The Curmudgeon’s Web Copywriting Clinic
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Continue reading Speaking at SES San Jose
