July 2009 Archives
Early this year Google made a change to their organic rankings algorithm. Named Vince’s Change, after the engineer who worked on it, the search marketing industry describes it as favoring brands. Here is what Google’s Matt Cutts had to say about Vince’s Change in March. A few things that Matt says about Vince’s change caught my ears. It affects a small number of queries People made 9.1 billion searches on Google during June of 2009. That’s 9,100,000,000 searches. Let’s say Vince’s Change impacts 5% of searches. Five percent is 455,000,000 or 455 million searches. That does not seem like
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Continue reading Is This How Vince's Change Works?
After attending a Stratigent workshop with Jennifer Vessenmeyer called "Pimp your Reports" it got me thinking about PPC reporting and how I could be "pimping" my own reports. I don’t mean throwing so much data together that no one will ever read it like a house bill nor exporting something out of AdWords and handing it over, I mean putting together the suggested meaningful and insightful report. Currently the PPC report I put together each month now for clients is actually right in line for what the workshop covered- but definitely in need of a tune up and there were
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Continue reading Simplify PPC Reports
Like every morning, I began today with a sane dose of looking around my iGoogle dashboard, checking email, reading important news, and consuming my Calvin and Hobbes comic of the day. What grabbed my unexpecting eyes was the iGoogle search box. This is an important feature. It gives me quick access to all things Google. Today, when I used the iGoogle search box, something different happened, something unexpected. Today would be an exciting day. Earlier I overheard my co-workers talking about a juicy post in FAILBlog. When you hear something like this and are sitting in front of a plugged-in
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Continue reading Google Suggest Links - A New Upgrade
This post is about the nature of social media. The premise is simple. Your social media marketing needs a centralized location, a headquarters. Notice I did not write that you should centralize your efforts. That would be too much like those classic cartoon scenes in which the characters disappear behind skinny trees. When you hang-out in one place and one place only, online no one will hear you. Rather, I’m writing about one easy to find place on the web where anyone can catch-up on all your important information and find your company’s other online hangouts. Let’s explore this
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Continue reading Where is Your Social Media Marketing Headquarters?
If you host a web site with Portent, you’ve been kept apprised of the situation that started Thursday night at 11 PM. At this point, all sites are back ‘live’. The Fisher Plaza East data center is running on temporary power from Caterpillar generators that the City of Seattle set up outside. Here’s a quick rundown of what happened, why, and how we can avoid it in the future: Chain of Events Thursday 11 PM: A fire breaks out in the electrical hub at Plaza Center East. The sprinkler system activates, but floods and shorts out the emergency generators. Plaza
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Continue reading Fisher Plaza: Service Restored, Portent Response
