May 2009 Archives
That’s right, yours truly is on one of many SMX Advanced panels this June 2 and 3rd in Seattle, dedicated to organic, paid search and internet marketing tactics. In particular my panel is on the paid search track for “Writing Killer Ad Copy- The Interactive Edition.” After the conference, I’ll post my presentation here (or rather a link to it) for those that couldn’t make it across the country or foot the entry fee into the conference. A sneak peak of what I’ll be presenting on: Writing ads that use guilt or are aggressive: Buy My Stuff Now Hey You!
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Continue reading Writing Killer Ad Copy: SMX Advanced Seattle Speaker
Sometimes when I walk through book stores I read the titles on spines and imagine what the story is about. I’ll develop characters and elaborate plots which could make quite convincing stories. Except, usually my story is nothing like the story in the book. I mention this because I watched Microsoft’s Bing video today. Supposedly, Bing will be the next evolution in organizing and presenting search results. Microsoft says Bing is not a search engine, it’s a decision engine. You can see the video at http://www.decisionengine.com/Default.html. Except for the video, I do not know what Bing will be like, not
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Continue reading The Future of Search - Bing It On
This week as part of the MSN AdCenter Spring Upgrade a new feature was released that’s been a long time coming: Content Network reports! Ever wonder what those mystery “Microsoft property sites” are? I sure have. I asked an AdCenter rep once and got a “we don’t know either” answer which I found pretty unsatisfactory. But now we can see where on the content network of Microsoft sites our ads are showing and even going that extra step to block a few. So what do we do next? Rip it apart of course! Accessing the reports is easy enough through
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Continue reading MSN AdCenter Content Network Reports
Today’s the day! Yes, you will jump off the high platform into the deep blue Internet below. All you know for sure is: the water is cold, and you can only hold your breath for 11 seconds. Don’t worry, it’s not as bad as the time we made you waltz on a floor of glass marbles with a guy dressed up like Chewbacca. p.s. Don’t worry, this is all just a dream...
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Continue reading Into the deep blue Internet
The Paid Search Problem Let’s be honest. All too often, starting or optimizing a paid search campaign is a guessing game. You make obvious changes to your keyword list, rewrite some ads, and setup a new landing page - but for the most part, it’s like a Jackson Pollock painting. You throw a bunch of things at a canvas and hope for a work of art. If that doesn’t work, you whitewash the canvas and start over. To be fair, there are tools that will give you a fairly good indication of what you’ll pay for a term, what kind
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Continue reading New Predictive PPC Tool: Paid Search Return Estimations
