January 2009 Archives
Copywriter/Social Media Strategist About Portent Interactive Like a clever viral ad, our upbeat internet marketing agency provides an atmosphere of effortless fun and seamless ingenuity. Like any good moderator, we are canny and selective about whom we target to join our close-knit community. Critical thinkers. Quirky characters. Shameless geeks. People who thrive in a choose-your-own adventure environment where each day is different, and where you are free (and encouraged) to customize your work experience. The Prospect: Are you the plug-in Portent is missing? We are searching for a smart, savvy copywriter with a strong marketing/social media background. An ability to
…
Continue reading We're hiring: Copywriter/Social Media addict wanted
Microsite Macro Fight! Today Rand Fishkin over at SEOmoz published a video proclaiming that microsites are a bad idea. Then, Michael Martinez, from Visible Technologies, countered that microsites can be effective on his SEO-Theory blog and his Best-SEO blog. What gives? Who’s right? Actually, they’re both correct. What is a microsite? You create a microsite when you place your company’s or brand’s content on a separate domain or subdomain. If www.examplecompanysite.com is your main website then blog.examplecompanysite.com is a microsite. Links are important for search engine rankings as a signal of trust and authority given to one web site
…
Continue reading The Microsite Mistake Macro Fight
How’s that web site thing working out for you? If you market a business, knowing how people use the Web and how people might find your web site and how they want to use it is critical. Notice I wrote might find and how they want to use it. Face facts; it’s not about what you want. It’s about what your prospects and customers want. It’s about how they want it. For success there must be a strategic and purposeful overlap between how people use the Internet, how your industry or niche operates and how your web site functions. There
…
Continue reading It's 2009! Are You Ready to Fail?
A couple of months ago, Google AdWords launched another tool to their already hefty arsenal of pay per click optimization and monitoring devices: the keyword performance module. If you already know what that is, great! Let me know what you think about it. If not- it can be found on your Campaign Management tab under Account Snapshot in the lower left hand corner, all tucked away down there. Granted, there’s this handy move tool where you can re-arrange the boxes on this page in any way you want, but if you didn’t know about it, it would have continued to
…
Continue reading Is the AdWords Keyword Performance Module of any use?
I don’t brag on this blog, much, but this one’s worth a mention: TopSEOs ranks about 2000 sites every year. They chose Portent as the #10 SEO company in the US, and #8 PPC firm. I know. We’re under-achieving. What happened to #1? Where’s the love? Joking aside, I’m excited and very proud of my team. Give ‘em a hand.
…
Continue reading Portent Top 10 SEO, PPC Firm Of 2008
Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year or Entire Time? Or in my case, I’m tired of deciphering just what would be 3 months after last year’s before entire time. Do you feel that the gold colored “Loading” circle spinning and spinning and spinning was placed there just to taunt you? Relax. The developers behind Microsoft AdCenter finally decided to stop loading up on predefined date ranges and now
…
Continue reading Microsoft AdCenter Finally Brings Us Custom Date Ranges
