November 2008 Archives
If there’s one amazing thing about Google Analytics, it’s that Google’s ability to improve it is never dormant. At their Mountain View compound, they’re always looking for a way to constantly better their products. Here at Portent, we have a similar resolve - except that ours is to exploit Google’s tools to achieve our internet marketing goals. That being said, here are 3 new reports that you can put together quickly that’ll immediately benefit your PPC campaign building techniques. Just open up the Custom Reporting section and click on “create a new custom report” to get started!
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Continue reading 3 New Google Analytics Custom Reports a PPC Marketer Should Be Using
These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the spam bin. So how can a business build a successful non-commercial "commercial" presence in social media? By being active, genuine, creative and, most of all, keeping the business angles on the back-burner. As an example of this, here is my Facebook strategy for businesses just
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Continue reading Killer Facebook Marketing Strategy
It’s Monday, only a day before the election and time to predict the outcome of the 2008 Presidential race based on search engine rankings. The results are interesting indeed. Based on What Google AdWords tells us are each candidate’s popular keywords The keywords’ Google rankings The monthly search traffic for those terms based on the 2006 AOL data traffic ratios John McCain [Keyword Chart] receives 456,862 monthly visits while Barack Obama [Keyword Chart] receives 375,168. Obviously both candidates receive far more visits than this each month from sources like links, direct traffic and long tail keywords. But if we assume
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Continue reading Obama McCain SEO - My 2008 Election Prediction
