September 2008 Archives
Continuing our coverage on 2nd and 3rd tier PPC engines, we’ve come to ABC Search. A little platform that could out of Encino, CA. ABC Search is a search engine themselves, but also rather a mediator and distributor of ads to partner sites from advertisers through their "Adentify" content network. They claim 1billion searches a month and have been around since 1998. From the advertiser side, I can say that this is one of the few 2nd/3rd tier engines from which I have seen a consistent positive ROI and not just in 1:1 or 2:1, but during seasonality highs, up
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Continue reading ABC Search | A Positive ROI
DISCLAIMER: Get over the gun analogy. It's Quentin Tarantino, so of course he's going to use incredibly violent imagery. Don't let that stop you from learning some of the best creative advice I've heard this year. First, a little stage setting. As a Creative Lead in an Internet marketing agency myself, I would venture to say Tarantino's advice is relevant to anyone who has experienced the double-edged financial comfort/frustration of doing a creative job in a commercial setting. In an even larger sense, it's about anyone who doesn't work in a technically "creative" field, but who views their job
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With the advent of ‘Mad Men’, a brilliant TV show on AMC, a lot of my friends and family seem to think I sit around drinking Scotch and soda. It’s not quite like that. So I thought I’d give a brief outline of a typical day at my internet marketing company: 7:00 AM: Get to the office. Check our client dashboard for traffic, sales, leads and other conversions. 7:30 AM: Set my to-do list for the day. Hmmm. 4 things. Not bad, I can do that. I start working on a client report. 9:30 AM: Wow, 2 hours writing! Wait,
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Continue reading A Day In The Life of an Internet Marketing Company
Editors Note: Today Portent Interactive welcomes guest blogger Joseph Kerschbaum, Senior Search Marketing Consultant with Hanapin Marketing and one of the funtastic writers of the PPC Hero blog. For Portent Interactive, sharing effective methods and best practices is a passion. Joe shares that passion, so we are thrilled to have him share a little of his knowledge and experience with you. - Tom If you are managing a pay-per-click account, by now you’ve realized that we are living in a Quality Score world. And if you haven’t come to this realization yet, you should very soon (like right now would
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Continue reading PPC Hero Guest Post - PPC Quality & Relevancy
