June 2008 Archives
I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. What about PPC bidding on branded, trademarked or copyrighted keywords? The fact is, that in some cases you can bid on copyrighted and trademarked terms, but pay attention to how you do it! So please keep these guidelines in mind and you will avoid When you bid PPC bid on competitor’s brand name, trademark or copyrighted
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Continue reading PPC FAQ - Bidding on Trademarked Terms
As Tom said last week, you must include search engine optimization in your internet marketing process from day 1. “Day 1” means “the first day you think about building a new web site”. And that’s not some kind of weird Seattle thing, either. Your web site is part of your campaign. So the planning that goes into it is critical to your marketing goals. Here’s how and when you should involve the search engine optimization team: Planning the Project Ideally, get your SEO vendor involved during project planning. Have them sit down with your design and development folks to figure
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Continue reading Successful Search Engine Optimization
I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How do you know which PPC keywords to stop using? Rolling right along in our series of often asked PPC questions, is the ever popular, should I pause it, delete it or keep it going? As with any PPC account, you’re bound to find some “bleeders”, those terms that just suck up clicks and money but
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Continue reading PPC FAQ - When to Stop Using PPC Keywords
I answered some questions about PPC keywords yesterday then realized that you might find these useful. I’ll keep posting PPC questions and answers over the next several days. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How many PPC keywords should you buy? Continuing the Portent PPC series, today’s insight is how to determine how many keywords you should have in any given ad group or campaign. Ultimately, the actual number of appropriate keywords depends on your industry, but the rule
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Continue reading PPC FAQ - Finding the Right Number of Keywords
I answered a bunch of questions about PPC keywords and realized others may find these useful. I’ll post them here, on the Portent Interactive Blog, over the next several days. You can also ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How Do I Find Great PPC keywords? Know what you are selling. Bid on your products and services and avoid buying keywords for products or services you do not carry. Most search engines offer a free keyword tool to help
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Continue reading PPC FAQ - Action Packed PPC Keyword Research
Question: When should a company bring a search engine optimization (SEO) consultant into designing a new web site? Answer: Immediately! I just read an article where the author states that the time to hire a search engine optimization consultant is right after the design is finished, before the content is written. Wow! There’s a disaster ready to happen. I cannot tell you how often I have had to rip the heart out of gorgeous, visually appealing and clean web site design with carefully chosen color schemes and lots of white space. Is there space for anchor text or are the
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Continue reading Search Engine Optimization Before Development & Design
An interface only a shoemonger could love I am looking at a site so cluttered and ugly, it connotes every $1 table yard sale you’ve ever seen. I am looking at a site with such a dizzying array of calls to action, you feel like you are on a street corner in Tijuana. I am looking at a site where I and every single one of my friends shops, regularly and enthusiastically. If you haven’t been living on a smoke-monster-ridden island, you’ve heard by now about Zappos.com and their amazing offer to new employees. Here’s an excerpt from Harvard
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Continue reading Controversial Company Practice Proves Shoe-in for Online Success
The Divine Comedy of Cubicle Life You’re about to graduate college, so in no time at all you’ll be a master in the post-grad basics. You’ll learn to dress up for interviews, even though you may wear flip flops for the rest of your career. You’ll learn that in the roshambo of the real world, connections always trump resumes. You’ll learn that every single character on The Office is real, and probably sitting next to you.These learning curves will be the cartography of your first career. Here’s some advice for grads about to make that leap: Work in Marketing.
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Continue reading The Only Career Advice College Grads Should Read
